We are a multi-brand company focusing on outdoor and sports brands as well as event & agency management, each catering to a unique audience. Our brand portfolio includes Tretorn, Racqet, Sarek, Fjällmark, Visent, Friluftsvaror, Alfonso Padel and We Brand You Play, but we also represent Toalson and Adidas in the Tennis and Padel categories.
We believe that when people can relate and feel included they start to care. And when people care they tend to build relationships based on trust, loyalty, and engagement. They feel that they get something in return for their emotional investment. A feeling more valuable than just a product in their hands. That’s why we build brands that connect and are based on feelings and human, sustainable values. Humbly we strive to make tomorrow’s world a little more attractive than today’s.
Explore the brands of Thevea below.
Latest News
We are in constant motion – meaning we always have something new to share. Stay updated with our latest news below.
Work with us
We are always looking for people who strive to develop and evolve. In return for your competence, we offer a constantly evolving workplace, where creativity and grit are rewarded and encourages. Because here, the people are our heart and soul and the brands are our engines that take us forward.
If you feel curious and want to know more, send us a ‘hello’ at work@thevea.com