Thevea Brands Group acquires the event and influencer agency We Brand You Play

We Brand You Play (WBYP) is an agency for athletes and influencers specializing in digital marketing and event & agency management. Thevea Brands Group acquires the agency to lead the way in interacting with the end consumer by connecting brands and influencers, which will enable faster growth for the company.

“We are very excited to welcome WBYP and the founder Madeleine Ziegert to the team. WBYP has done an impressive job in developing their platform and brand as well as establishing a great network in their niche. This acquisition will enable us to connect with both athletes and influencers and extend our customer offering within event and agency management” – Vasko Markovski, COO Thevea Brands Group

Thevea Brands Group and WBYP will leverage each other’s complementary strengths by bringing together WBYP’s network and insight with Thevea Brand Group’s strong community within sport and outdoor.

“We are thrilled to be part of Thevea Brands Group and join their mission to inspire and guide customers to a better everyday life. By joining the talented team, we will be able to extend our business and accelerate our customer offering on a global scale.” – Madeleine Zeigert, founder of We Brand You Play.