Tretorn has since the start developed products for the Scandinavian environment and its conditions. The quest and challenge were to ensure function, safety, and comfort when demanding situations (like rain) set in.
Our approach to sustainable innovation is not only to create new sustainable products. For us, it’s a way of existence, a part of our legacy, and a part of our future that builds on an everlasting mindset to always contribute. It’s to create an organization and business system that provides for quality of life throughout the whole value chain, while still being resilient to the environment and its resources.
We see ourselves as a circular brand house. One that resembles a living system where all of the resources (human, natural, and economic) are renewed and in balance for perpetuity.
That is our way to contribute. That is how we create balance.