Racqet appoints Apollonia San Contreras to the newly created role of Head of PR. Racqet’s launch has been successful with two physical stores, the launch of a new webshop, signing local and trustworthy ambassadors such as Sofia Arvidsson and Patric Persson as well as achieving revenue of 10M SEK in less than a year. Racqet is now taking the next step preparing for a global brand launch and recruiting Apollonia San Contreras to head up the PR.
“After reflecting on everything we’ve accomplished during such a short period, where we went from idea to launch of a new padel brand in less than a year, we are now ready to take the next step in the global arena. Our brand positioning is unique, and we will continue with our efforts and strengthen the team further with Apollonia”. – Magnus Månsson, CEO Thevea Brands Group
Apollonia has an extensive marketing & PR background from various tech companies such as Kronaby, Endbright, and Hövding. She was listed in the 2019 Resumé list of top “100 under 30” and named as one of Sweden’s super talents 2019 by Veckans affärer.
“I’m excited to join Racqet’s journey to becoming a global brand. I was attracted by the brand’s potential and the opportunity to take a strong position. Getting the opportunity to work with a sport that engages and enables people to connect regardless of gender, age and background makes the job even more exciting.” – Apollonia San Contreras Racqet’s next step is to build a global brand focusing on performance and lifestyle to meet the players both in and off-court through various channels such as social, tournaments, events, and festivals.