Welcome to our
corner of the universe
We are a multi-brand company focusing on outdoor and sports brands as well as event & agency management, each catering to a unique audience. Our brand portfolio includes Tretorn, Racqet, Sarek, Fjällmark, Visent, Friluftsvaror, Alfonso Padel and We Brand You Play, but we also represent Toalson and Adidas in the Tennis and Padel categories.
We believe that when people can relate and feel included they start to care. And when people care they tend to build relationships based on trust, loyalty, and engagement. They feel that they get something in return for their emotional investment. A feeling more valuable than just a product in their hands. That’s why we build brands that connect and are based on feelings and human, sustainable values. Humbly we strive to make tomorrow’s world a little more attractive than today’s.
Explore the brands of Thevea below.